" Build it...and they
shall come?"
You have built an outstanding website! Now,
how can you get your customers or clients to use it? The following are just
some of the ways you can get the word out:
Incorporate Your Website
Address In All Your Offline Materials You print your company name, logo,
address and phone number on everything that touches your customers or clients
right? Include your website address (URL) in the same.
Refer Your
Clients and Customers to Your Website Let your customers and clients
know that the added resource of your website is available to them 24 hours a
day, 365 days a year. Have your receptionist, secretary, sales and service
personnel reitterate that your website can provide additional
information.
Register Your Website in Search Engines Search
engines like Yahoo, Alta Vista, Infoseek and Excite are websites that help
people find what they are looking for on the web. Register your website with
all the most commonly used search engines. Talk with your developer about
optimizing your website's visibility in search engines.
Make it
News Send out press releases and newsletters to both online and offline
news agencies announcing your new website or an update to your website.
Announce your new product or service in a press release and provide a link back
to your website. Educate your customers or clients about your industry in
regular newsletters and provide a link back to your website.
Use an
Email Campaign Keep your clients and customers informed on a regular
basis. Let them know about changes to your website and how much more they can
do or find there! Send out your newsletter via Email.
Build a
Reciprocal Link Program Every business has "channel partners" -- these
are the businesses that offer services or products that compliment your own.
Trade links and leads.
What Aegis Internet Technologies Can Do For
You Search Engine registration is included in every website project.
Immediately following deployment, our Marketing team reviews your website to
ensure all pages have been optimized for search engine visibility. Then we hand
submit your URL to the top 10 search engines. Following the intial
registration, we track your website's ranking and placement for up to six
weeks. If we feel your placement could be improved, we will re-optimize your
pages and re-submit.
Special marketing/promotion campaigns can also be
developed as requested.
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